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The moment you use iPhone 6s, you know you’ve never felt anything like it. With a single press, 3D Touch lets you do more than ever before. Live Photos bring your memories to life in a powerfully vivid way. And that’s just the beginning. Take a deeper look at iPhone 6s, and you’ll find innovation on every level.

The original iPhone introduced the world to Multi-Touch, forever changing the way people experience technology. With 3D Touch, you can do things that were never possible before. It senses how deeply you press the display, letting you do all kinds of essential things more quickly and simply. And it gives you real-time feedback in the form of subtle taps from the all-new Taptic Engine.

The world’s most popular camera is more advanced than ever. The 12-megapixel iSight camera captures sharp, detailed photos. It takes brilliant 4K video, up to four times the resolution of 1080p HD video. iPhone 6s also takes selfies worthy of a self-portrait with the new 5-megapixel FaceTime HD camera. And it introduces Live Photos, a new way to relive your favorite memories. It captures the moments just before and after your picture and sets it in motion with just the press of a finger.

iPhone 6s is powered by the custom-designed 64-bit A9 chip. It delivers performance once found only in desktop computers. You’ll experience up to 70 percent faster CPU performance, and up to 90 percent faster GPU performance for all your favorite graphics-intensive games and apps.

Innovation isn’t always obvious to the eye, but look a little closer at iPhone 6s and you’ll find it’s been fundamentally improved. The enclosure is made from a new alloy of 7000 Series aluminum — the same grade used in the aerospace industry. The cover glass is the strongest, most durable glass used in any smartphone. And a new rose gold finish joins space gray, silver, and gold.

Using a highly advanced fingerprint sensor that’s now faster and better than ever, Touch ID makes unlocking your phone easy and secure. And it lets you use Apple Pay at over a million stores and within participating apps.

iPhone 6s features LTE Advanced with speeds up to twice as fast as the previous generation.* It supports more LTE bands than any other smartphone. And when you’re connected to Wi-Fi, iPhone 6s lets you do things like browse the web and download apps at speeds up to twice as fast, too.

iOS 9 is the most advanced, intelligent, and secure mobile operating system in the world. Powerful new built-in apps, advanced features in Siri, and enhancements throughout the system make it smarter and more essential than ever. Deep integration with Apple hardware makes everything work together beautifully. And the App Store is full of incredible apps that have been tailored to take advantage of what iPhone is capable of.

Our accessories go together with iPhone so well because they’re designed together. Natural leather and vibrant silicone cases provide stylish protection. And new Lightning Docks in four color-matched metallic finishes allow for easy charging.